- Role
- UX / UI · Front-end
- Scope
- Marketplace MVP
- Platform
- React · Next.js
- Region
- MENA
- Engagement
- Published project
- By
- Bigad Elsherif, founder of Appstruct
Project Overview
Lowkar is a digital marketplace concept for used cars in the MENA region, inspired by platforms like Yallamotor and other regional car marketplaces. The goal was to give dealers and individual sellers a modern way to list vehicles and help buyers search and compare options easily.
Visit the live siteSee it live
Mobile Experience
The product was designed mobile-first: fast search, clear filters, and side-by-side comparison — all directly from the phone.
The Problem
Most existing car marketplaces in the region feel fragmented and dated:
- —Dealers lack a simple, structured flow to add and manage listings.
- —Buyers face cluttered search, poor filters, and slow mobile performance.
- —The overall experience doesn't match how people actually shop for cars today (mobile-first, quick comparisons, clear photos and specs).
- —Lowkar needed a clean, modern product experience that could support growth from MVP to a full marketplace.
Buyers do not want more listings. They want to know the price in front of them is fair.
What We Did
Appstruct designed and built the core product experience for Lowkar:
Marketplace UX
Defined separate flows for dealers and buyers: onboarding, listing creation, search, and car detail pages. A simple, guided listing flow lets non-technical dealers add cars with all key info (price, make/model, mileage, photos) in minutes.
Buyer Experience
Created a clear search and filter interface focused on what buyers actually care about: budget, brand, location, fuel type, and more. Comparison-friendly car detail pages with structured data and strong imagery.
UI & Front-end
Built a modern, mobile-first interface using React/Next.js for fast load times and smooth navigation. A consistent design system (colors, typography, components) makes the product feel like a serious marketplace, not a side project.
Results & Value
Lowkar now has a coherent marketplace UX ready to run as an MVP for dealers and buyers in the region.
Dealers get a clear, step-by-step listing flow instead of scattered forms, reducing friction in getting inventory online.
Buyers benefit from faster, more focused search and car detail pages that make it easier to compare options and decide.
The product is structured and ready for future features like saved searches, dealer dashboards, and analytics.
